![]() Visiting a website is a personal affair often done alone. Keep in mind the people they’re meant to help. Be careful how you describe your actions and plans. If your words have multiple syllables, rethink those words. While your grammar should always be superb, your words should be simple. Be conscious of what adjectives you may be using. We may be confident, but we are never arrogant. We may be dreamers, but - more importantly - we’re doers. And if there’s ever a problem being communicated, it’s accompanied by a plan of action to fix it. All copy and content should reflect this optimistic tone. If there’s a problem, we can fix it with a little ingenuity. OPTIMISTICĪnything is possible in our world. Anything we say or any information we give, should be useful, easy to understand, and relevant to that individual. We are here to serve - to make things easier and simpler for our citizens. If you’re about to add a comma, think if a punchy full stop wouldn’t be better. The fewer adjectives, the shorter the sentences, and the less fluff the better. The words “if, maybe, but, may, could” don’t live in our vocabulary. People come looking for answers so having a strong point of view is crucial. ![]()
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